Custom essay writing reviews
Thursday, September 3, 2020
A growth strategy for Fifers Bakery Essay Example | Topics and Well Written Essays - 2750 words
A development procedure for Fifers Bakery - Essay Example Fifers pastry shop is a huge scope pastry kitchen providing retailers with breads, cakes and other heated items. At present the organization has no key designs for the following multi year. To have the option to build up a vital arrangement the organization ought to know about the key development patterns and new item and class openings. A Growth Strategy ought to be wanted to empower the organization to envision the adjustments in the interior condition brought about by the outer condition in time. To begin the way toward choosing a market-commanding business and promoting procedure we should make the initial four strides: Setting the vision for Fifers Bakery, gathering natural and serious knowledge, and recognizing the qualities and shortcomings of the company.Fifers Bakery vision is to make business open doors for both entrepreneurs and their workers to update activities and increment the two benefits and wages. The organization ought to concentrate on advancement that will lead t he organization into significant development. It is additionally the organization's concentration to create and deliver new items that are not accessible in-store pastry kitchens and offer great client support that has an individual touch so as to have clients returning. The information in data innovation will be given significance since this will assist the organization with shortening its work from years to hours, minutes or seconds. Generally speaking the vision of the organization is to offer types of assistance that will profit the organization as well as its clients too. To build up the best Growth Strategy for Fifers Bakery we should initially comprehend the world outside the association. Our center will be our rivals, innovation, showcase size and patterns, our customers, accessibility of secret weapons (individuals and materials) and others that incorporates client solicitation and proposals. Beside the previously mentioned outer condition it likewise incorporates vital ramifications for heating industry, classification openings, new item openings and retailer and dispersion drivers. Recognizing the quality and shortcomings of Fifers Bakery incorporates the inner condition of the organization. This incorporates the capacity of the organization to get new customers items and administrations, innovative work , computerization and types of gear, information and abilities, representative decent variety, limit, preparing, organization structure and culture, all out Quality Management Systems, money including income, ROI initiative and others. From the above recorded center we will have the option to begin dealing with our Growth Strategy that will help Fifers Bakery endure or even lead the heating business in the following five years. Theme The target of this investigation is to have the option to make a Growth Strategy for Fifers Bakery. The heating business is mind boggling, amazingly serious and peevish. The requirement for change and the concentration for advancement are significant. A Growth Strategy for Fifers Bakery will begin at characterizing the organization's objectives. The fulfillment of such objective will imply that the vision has become a reality. It is ideal to distinguish first what markets we will work together. Since Fifers Bakery is a provider for a retailer, at that point we should concentrate on those retailers who can adapt up with the interest of the clients. We ought not be just concentrating on the requests; we ought to likewise review the administrations being given to the clients. Preparing industry has turning out to be exceptionally hardened that you have to improved or change a few things so as to pull in clients. We will have the option to browse being a peripheral player with a little rate or a major player with a critical segment of the market or we will command the market and smash all opposition. It is essential to recognize which advertise we will center. Clients assume an indispensable job in the achievement of the association. Fifers' pastry kitchen can make and prepare the best cakes and bread on the planet however on the off chance that it isn't what they need it would be an exercise in futility,
Saturday, August 22, 2020
How Many Pounds in a Ton A Fascinating Story
What number of Pounds in a Ton A Fascinating Story SAT/ACT Prep Online Guides and Tips The most fundamental response to the topic of what number of pounds in a ton? There are 2000 pounds in a ton. Still feel befuddled? You're not the only one. In any case, for what reason is the ton an estimation that nobody ever very comprehends or recalls? This change is interminably befuddling on the grounds that a ton can allude to various types of estimation. In this article, Iââ¬â¢ll clarify precisely what a ton is, the thing that it measures, and how to change over tons to pounds. I'll go into the contrasts between a ton, a metric ton, and a few different sorts of tons. Lastly, I'll give you a short history of this frequently stirred up and abused unit of estimation. The Basics: Whatââ¬â¢s a Ton? How Do You Convert Tons to Pounds? First of all: here are the most essential realities you should think about tons. On the off chance that you live in the US, at that point when you experience a reference to a ton, you're taking a gander at an estimation of mass. The changes for tons to pounds and pounds to tons are underneath: 1 ton = 2000 pounds 1 pound = 1/2000 of a ton In any case, imagine a scenario in which you dive somewhat more profound into this unit. Letââ¬â¢s look at some different sorts of tons around the globe. Whatââ¬â¢s the Difference Between a Short Ton, a Long Ton, and a Ton (Metric Ton)? One reason the ton is such a perplexing estimation is, that there are really three various types of tons being used the world over. Short Ton The United States has never embraced the decimal standard for measuring for estimating things. Rather, our nation utilizes a framework called standard units. To quantify mass, this framework utilizes pounds and ounces just as the tons I depicted in the past area. The US ton is known as a short ton. 1 short ton is 2000 pounds. Long Ton The United Kingdom utilizes a blend of the decimal standard for measuring and the more seasoned Imperial framework for its estimations. This implies they measure mass at times in kilograms and different occasions in units called stones. The ton that is utilized in Imperial measures is somewhat heavier than the US one, so the UK ton is known as a long ton. 1 long ton is 2240 pounds. Ton (or Metric Ton) Most different nations have by this point completely received the decimal standard for measuring, and use grams and kilograms to quantify mass. The metric ton is never formally called a metric ton, and is rather called a ton (articulated simply like the word ââ¬Å"tonâ⬠). 1 ton is 1000 kilograms, or 2,204.6 pounds. Short Ton, Long Ton, and Ton Conversions 1 short ton = 0.89 long tons = .9 tons = 2000 pounds = 907 kilograms 1 long ton = 1.12 short tons = 1.01 tons = 2240 pounds = 1016 kilograms 1 ton = 0.98 long tons = 1.1 short tons = 2204 pounds = 1000 kilograms In this way, all together from lightest to heaviest, it goes: 1 short ton 1 metric ton 1 long ton. Tons resemble settling dolls-each a marginally bigger variant of the following. Why Are There So Many Different Tons? Ton initially originates from an estimation of volume called a ââ¬Å"tunâ⬠-essentially an extremely large wine-production container. What's more, you're correct this does, indeed, imply that initially a ton was an estimation of volume instead of mass! In the end, it was resolved that a tun could hold around 2000 pounds worth of wine, and the expression ton developed to depict this weight. The short ton and long ton estimations veered when this wine-production estimation was normalized. In the US and the UK, the ton was characterized as 20 hundredweights (another unit of mass). However, while in the US 1 hundredweight = 100 pounds, in the UK 1 hundredweight = 8 stones. Since 1 stone = 14 pounds, the UK hundredweight = 2 pounds. The US took the street less voyaged and that has had a significant effect. In any event most definitely. What Other Kinds of Tons Are There? Notwithstanding the three kinds of tons above, there are numerous different sorts of tons that are utilized to portray a wide scope of estimations. These less normal tons are commonly very particular, which means you're probably not going to experience them in your everyday life. All things considered, the decent variety of use positively clarifies why the word ton is much of the time so confounding. As we experience different sorts of tons, notice how here and there the ton is utilized to quantify mass, some of the time to gauge volume, and now and then it is anything but an estimation at everything except rather a standard amount! Tons in the Ocean Adrift, tons regularly have to do with estimating ships-and in this unique circumstance, tons are commonly an approach to communicate volume as opposed to mass. Deadweight Ton. A volume estimation of a boat's conveying limit, including freight, weight, group, and supplies. It is communicated in tons or long tons. Register Ton (or Tonnage). A volume estimation of a shipââ¬â¢s payload limit. Tonnage isnââ¬â¢t a similar thing as the heaviness of a boat (called ââ¬Å"displacementâ⬠). Ton Class. A volume estimation that sorts kinds of yachts dependent on the limit of the hold. Dislodging Ton. An estimation of the heaviness of a boat. Itââ¬â¢s called ââ¬Å"displacementâ⬠in light of the fact that you ascertain it by estimating the volume of water that a boat dislodges, and afterward changing over this volume into weight. Tons in the Ground One of the employments of ton as a standard sum as opposed to an estimation occurs with mineral. Look at the test ton to see that a ton can once in a while mean an extremely modest quantity of something! Dry Ton (or Ton). An estimation of mass utilized for material thatââ¬â¢s normally wet yet has been dried for transportation (think ooze, slurry, or manure, for instance). Measure Ton. This isn't a unit of estimation, however is in every case either 29 1â â6 grams (short test ton) or 32 2â â3 grams (long examine ton)- a lot lighter than a pound! This sum is the standard amount of mineral vital for testing the minerals of valuable metals. Huge amounts of Energy Here, the ton is so expelled from its unique implying that it's utilized to gauge vitality yield similarly that units like the joule or the calorie do. Ton of TNT. This sort of ton isn't an estimation of volume or mass, however rather, a particular measure of vitality 109 calories (about 4.184 gigajoules)- for the most part used to depict atomic weapons or quakes. This vitality unit hasn't had anything to do with the genuine compound TNT for quite a while. Ton of Oil Equivalent. Another standard vitality esteem, in view of the measure of vitality discharged by copying one ton of unrefined petroleum. The fundamentally the same as ton of coal proportionate is the measure of vitality discharged by copying one ton of coal. Huge amounts of Cold Ton of Refrigeration. This is a proportion of warmth retention utilized for refrigeration and cooling, and originates from the days when cooling was practiced distinctly through ice. 1 unit ton of mechanical refrigeration is the ability to meet the utilization of 1 ton of ice in 1 day. That is a gorgeous ton of boat. Anyway, Really, How Many Pounds in a Ton? All you truly need to know is that in the US, a ton estimates mass and is equivalent to 2000 pounds. It assists with having a general sense that the US short ton, the UK long ton, and the metric ton are slight minor departure from a similar estimation. To be a ton genius, you ought to recollect that the ton began as an estimation of volume is as yet utilized that route about boats.
Friday, August 21, 2020
Operation Menu - a covert bombing conducted in eastern Cambodia Research Paper - 1
Activity Menu - a secretive bombarding led in eastern Cambodia - Research Paper Example As I would like to think, I feel this was a demonstration of the US governmentââ¬â¢s reluctance to acknowledge discretion in compromise. As per the VVAW (Para. 1), the Cambodia bombarding proceeded regardless of a harmony settlement ââ¬Å"bombing haltâ⬠that necessary that the US stop its assault in Indo-China. The US propelled more than 500 thousand tons of bombs. The fundamental focuses of the bombs were the peopleââ¬â¢s armed force of Vietnam (PAVN) and powers of the Viet Cong and their air bases that were utilized to as the flexibly and preparing territories. The US continued shelling regardless of the nations uncooperativeness to the conciliatory missions propelled to end their contention with Vietnam. Concurring toTucker (740), this was a war whose expectations were close to home and didn't rhyme with the global techniques of settling clashes. This is the motivation behind why the US kept the mission mystery since they didn't have any valid justification to assault this nation. From a criticââ¬â¢s perspective, Tucker expresses that the US government was undiplomatic in propelling such a clandestine a ssault against Cambodia when there was promise for a serene goals. Different researchers have given that the US president Nixon delineated the most significant level of colonialism in their assault of the Cambodia. Owen and Kiernan (1) concentrated on the disclosure of the Cambodia bomb assault after Bill Clinton, the US president discharged data that the US had hidden about the besieging. The motivation behind Bill Clinton was to show the USââ¬â¢s responsibility and its promise to set up trustworthiness in its history. From this report, plainly the size of the bomb assault was a lot higher than what the individuals had approximated. It likewise uncovers that the majority of the bomb targets were muddled and they stayed undocumented much after the incognito war. Notwithstanding, plainly there was calamitous harm and the regular citizens in Cambodia endured a lot during this assault. As per Owen
Wednesday, June 17, 2020
What is SAT Score Choice
The SAT Score Choice is a free program run by the College Board aimed at reducing the stress of the test takers. If you have taken the exam multiple times, you can exercise the Score Choice option to send scores of only one test date to prospective colleges. For SAT Subject Tests, you can send scores of individual tests. While this may give a lot of flexibility to the test takers, you should use the choice very judiciously. Students should examine the score reporting policies in the colleges of their choice. Test scores are treated differently across colleges and this information is available to test takers when they send their scores. You should follow the score reporting requirements of individual colleges when you are sending in your SAT scores. If your highest scores in each section were not on the same test date, exercising Score Choice is a bad idea. In that cases, it would be better to send scores of all the SATs. Most colleges consider only the highest scores across each exam and it is a good idea to send in all the scores. Only if the school explicitly requests a single test administration score report, you should consider using Score Choice. Score Choice maybe a good idea in case of SAT subject tests where tests of individual results can be sent. If you do not exercise Score Choice, all scores will be automatically sent to schools.
Monday, May 18, 2020
Impact of Black Friday and Cyber Friday on Our Economy
Black Friday is a traditional holiday the day after Thanksgiving that includes shopping for discounted items and is known as the first day of traditional Christmas shopping. In more recent years, Cyber Monday has also become a large shopping holiday, occurring the Monday after Thanksgiving and marks the first day for online Christmas shopping and discounts. Both Black Friday and Cyber Monday are consumer driven holidays that carry large impacts on both economical and environmental issues. While the holiday shopping season can significantly aid in the finances of small and large companies, the mass spending and consumerism also reduces resources from the environment and the atmosphere of spending can also be seen as the spending of our resources. Every unnecessary purchase is as equally damaging our environment. However, the majority of consumers were not aware of the significance of these two holidays and their impact, so a growing outdoor company decided to tell consumers exactly wh at they were buying and how much it was costing them and the environment. Patagonia chose to bring awareness of the excessive consumerism occurring annually by launching a campaign in both the New York Times and as an email to 750,000 subscribers on Black Friday and Cyber Monday in 2011. Also in November and early December was the United Nations Climate Change Conference, legally binding countries to their promises to reduce emissions by the year 2020. Throughout the year of 2011, TexasShow MoreRelatedBest Buy Co. Inc2819 Words à |à 12 Pagesthe best, learning from challenges and changes, showing respect, humility and integrity, and unleashing the power of its people. When asked about a mission statement Best Buy Co. stated, ââ¬Å"Our formula is simple: we re a growth company focused on better solving the unmet needs of our customers---and we rely on our employees to solve those puzzles. Thanks for stopping.à The History of Best Buy Richard M. Schluze founded Best Buy in 1966 as Sound of Music, Inc. In 1982, after revenues reachedRead MoreBest Buy Marketing Paper6456 Words à |à 26 Pagescustomers as we become more dependent on our gadgets and technology in our everyday lives. While being the largest specialty electronics retailer in the entire world, Best Buy is not just about the products and services it sells. While our customers are the most important aspect of our business, Best Buy is focused on developing and helping its employees grow as professionals in the workplace and better their lives as a whole. Their mentality is that if our employees are empowered, engaged, knowledgeableRead MoreJcpenney vs Macys5166 Words à |à 21 PagesIts new strategy has become much closer to Wal-Martââ¬â¢s strategy of every day low prices. Macyââ¬â¢s, on the other hand, has restructured with a push from the economic environment to offer higher-end, localized products that you cannot find anywhere else. Our team has come to realize through internal and external analyses that Macyââ¬â¢s has come up the stronger of the two models. They have created competitive advantage through strong relationships with suppliers, differentiating their new product lines, an dRead MoreMedia Laws of Pakistan5215 Words à |à 21 PagesPakistan has quite an interesting yet sometimes depressing history of laws relating to both print and broadcast media. Presently, most of the black laws have been done away with, but there are still many forms of regulation of the mass media that are still in place. Laws at a Glance The following hold the basic structure of media laws in Pakistan: The Registration of books and newspaper act,1867 The Press (emergency power)act 1931 The States (protection against disaffection) act, 1922 The ForeignRead MoreCase History on Best Buy3147 Words à |à 13 Pagescan be summed up by a quote from the CEO. Our formula is simple: weââ¬â¢re a growth company focused on better solving the unmet needs of our customersââ¬âand we rely on our employees to solve those puzzles. Thanks for stoppingâ⬠(About.com). Best Buyââ¬â¢s vision is, ââ¬Å"To make a meaningful and lasting impact on the quality of life in the countries and communities we serve.â⬠Best Buy has four primary values that govern decision-making processes; unleash the power of our people, learn from challenges and changeRead MoreKnowledge Management, Social Networks and Innovation3506 Words à |à 15 Pages7 Case of American Express 9 Analysis and Discussion 11 Conclusion 13 References 14 Introduction We know that the innovation is the power to push the development of our society, and organizations are the pioneer of innovation, at the same time people find that knowledge management (KM) is the most important way to support innovation, so The KM has become a important field of increasing practical interest to managersRead MoreAmul Business Model3847 Words à |à 16 PagesTQM program at the unions Improvement programs across to a large number of members and the implementation rate is consistently high For example, every Friday, Meeting without fail, between 10.00 a.m. and 11.00 a.m to discuss quality concerns Village societies becoming individual improvement centres Amul Revolution à ± Impact Study Pre-Amul Era Over five decades ago, the life of a farmer in Kaira District was very much like that of his counterpart anywhere else in India. His incomeRead MoreStarbucks Marketing Plan5669 Words à |à 23 Pagesprogram that Starbucks should continue to use their K-cup suppliers. Competitive Environment There are many competitors in the coffee industry today that also offer products for Keurig coffee machines in local grocery stores. Starbucks states, Our primary competitors for coffee beverage sales are quick-service restaurants and specialty coffee shopsâ⬠(Starbucks, 2014). Dunkinââ¬â¢ Donuts is one of the biggest coffee chain competitors that also use K-cups to branch out to more consumers. AccordingRead MoreEssay on Cisco Culture4287 Words à |à 18 PagesAssessing corporate culture Cisco Systems MBA 501: Organizational Dynamics and Leadership Professor: Dr. Bruce Hiebert Gurjot Singh Friday, April 09, 2010 TABLE OF CONTENTS 1 Introduction 3 2 About Cisco Systems 3 2.1 Vision, mission 3 2.2 Slogans, legends and myths 5 2.3 Organizational structure 6 3 Human Network and leadership 8 3.1 Employees and rewards 8 3.2 Training and teaching 12 3.3 Leadersââ¬â¢ functions and Change managementRead MoreProject Mgmt296381 Words à |à 1186 Pages 12.4] 10.3.3.1 Lessons learned [8.3.3.4] 9.4.2.2 Individual performance appraisals Chapter 7 Managing Risk Chapter 15 Chapter 16 International Projects Oversight 11.1 Risk management process [F.8] 11.2 Identifying risks 11.3.2.2 Impact matrix 11.4 Risk assessment 11.5 Risk responses (.2ââ¬â.1.2) 11.6 Risk register 7.1.2.5 PERT analysis 7.1.2.6.3 Contingency reserves 7.3.3.4 Change control management G.7 Culture awareness 1.4.4 Project offices 8.1.2 Continuous improvement 5.1 Requirements
Wednesday, May 6, 2020
International Relations During Cold War Era - 1052 Words
ââ¬Å"Title Neededâ⬠Conceptual Framework Nuclear Parity as a concept started prevailing in International relations in Cold War era. According to the Dictionary of Military and Associated Terms by US Department of Defense (2005): ââ¬Å"Nuclear parity is a given condition at a given point in time when opposing forces possess nuclear offensive and defensive systems approximately equal in over all combat effectivenessâ⬠. As a theoretical concept it is regarding keeping a equilibrium in balance in power, weaponry and in context of this piece nuclear arsenals. Nuclear Deterrence cannot be achieved without nuclear parity. A state can deterred an offense proficiently if it has equal power to retaliate. This is the basic concept of Balance of Power in globalâ⬠¦show more contentâ⬠¦(Diakov Podvig, 2000) This Policy of Nuclear parity for Deterrence not only sustained the global balance of power but also to major extend, reason for a peaceful and stable world system for decades (Waltz, 1990. Same is the case with South Asian region specifically in case of arch rivals Pakistan and India. Both states have been is state of hostile since 1947. Both neighbors have engaged in copious border clashes to fully fledged wars. The Nuclear capability and to get a strong foot hold in power politics of the region, both states have engaged in the ââ¬Å"Nuclear arms raceâ⬠since the 1970s. Both are not ready to halt the development process of these weapons. Hence forth the nuclear parity for deterrence is fully functional in South Asia. Indiaââ¬â¢s Nuclear Program Indiaââ¬â¢s nuclear program was initiated in pre-independence era in 1844. As per Indian sources it was a program for civil and energy purposes. In 1964, India conducted its first nuclear test which changed the power balance of South Asia altogether. Despite numerous international sanctions, India continued its nuclear program. In 1995, the Indian governments again made preparations for a nuclear test but its activeitis were detected by US. The test was postponed but in 1998, the radical government of BJP conducted the
Managing Service Quality And Demand â⬠Free Samples for Students
Question: Discuss about the Managing Service Quality And Demand. Answer: Introduction Service quality offered by the company to its esteemed clients is considered to be a major element employed by most organizations across the globe to attract and retain more clients to the organization. In this case, organizations have to ensure that they offer quality services at any particular time to meet clients demand. Clients always compare products and services offered by various companies before making their final decision. Therefore, basing on this aspect, it is recommended that companies that have the intention of attaining a competitive advantage in the marketing industry should offer quality services to their clients all the time. In this case, therefore, the paper is going to conduct an analysis in relation to managing service quality and demand in an organization to enable a company to effectively and efficiently attain its set goals and objectives within a particular period of time. In addition, the paper will analyze the contribution of organizational management as well as employees of that particular organization in enabling an organization to manage the quality of services it offers to its esteemed clients in the market. In addition, the paper will also feature the merits of managing quality services in an organization to both customers of the company as well as to the organization at large. The study, therefore, majors on the contribution of quality service management and demand at Liberty travel. Liberty travel has more than 65 years experience in travel industry. Liberty connects people and places depending on the need of the traveler. Liberty has a 24/7 support service for its customers from experienced travel consultants. Liberty Travel offers a range of vocational packages including short journeys namely the short EURO breaks, USAbreaks, and CANADA breaks to long journeys. Liberty travel gives back to the society by being part of corporate social responsibilities to build a bright future in the community. Liberty Travel works with flight center foundation, habitat for humanity, earth share, feeding America and humane society of the United States. Service blueprint This will give a clear picture of the service system at liberty travel agency. The service blueprint of liberty has defined front stage activities which include Physical evidence is provided in the blueprint customers actions are stated which include making a call to make reservations, the line of interaction between the customers and the front-stage personnel drawn. The front stage actions between the customer and contact personnel are defined which include answering the call, or greeting customer if he comes to the office. The front-stage and backstage are connected by a line of visibility. Support process involving service personnel are given. The support process involves the information technology system. The organization will combine the expertise in the field of travel with digital exploration to increase its sales. Managing service quality and demand at liberty travels Service quality entails meeting the needs of customers and their requirements. The performance in every travel agency must be greater than the customers expectation, anything below that creates dissatisfaction. Liberty travel has tried in providing quality service to its customers. It has best consultants in the field of travel who offers their services to clients 24/7. Since liberty is a point of contact between the traveler and the travel industry it must work to meet the expectations of both. Generally high service quality leads to customer satisfaction. Attention to customers is one main idea that must be taken into consideration by travel agents; liberty travel agency has a well-knit personal attention to customers (Fach 2000). There is a little loophole as far as time is concerned, there are reports that liberty sometimes fails to do what they promise to on time but the company as putting in measures to curb this. Because of high demand, liberty is installing a reminder system and employing more consultants to meet the rising demand. To measure the service quality at liberty travel agency, SERVQUAL was used, and the highest gap was reported in the provision of service at promised time. Liberty travel service caps The atmosphere and physical design of liberty travel offices are superb. The interior dcor and the general surrounding gives liberty to travel the image of perfection to clients. According to research done by Bitner (2013), the physical environment is rich and influence on customer satisfaction. The employees of liberty travel are also affected by the ambiance. The productivity, satisfaction at work and motivation can be directly influenced by the surrounding environment (Becker, 2010). Service cases are taken into accounts by liberty travel and managers continually plan, build, change and control the physical appearance of the surrounding Complaint process and service recovery complaints are filed with the agency first then the management work to resolve the complaint as soon as possible to avert court cases that may arise due to complaints. Liberty has a complaint policy to be followed in filing complaints; in case complaint arises, the complainant is advised to speak to the staff member whom he/she had been dealing with. launched verbally must be submitted in written form including the name of complainant, the name of the staff member, the nature of the complaint and possible steps you have taken in resolving the complaint. The complaint is then handled according to the laid down procedure; acknowledge receipt of the complaint within three working days, review the complaint, investigate the complaint, respond in regards to the complaint then an action is taken. Complaints are treated confidentially, objectively and equally. Service recovery is the process of correcting service failure as a result of poor delivery which may lead to customer dissatisfaction. Service recovery is made to prevent customer back-out and alters dissatisfaction in return building a stronger relationship (Miller, Craighead and Karwan 2000). Liberty travel agency has designed a recovery model supported by the organization culture. Customers complaints are looked at immediately, and a letter of apology is mailed to respective customers. Some customers are awarded bonus miles for canceled reservations which may be caused by human error or computer error. The liberty travel service recovery works under fair outcome, fair processes, and fair interaction. Integrated marketing communications This is a method used by firms to increase awareness among customers towards the products and services they offer (Schultz 2012). The integrated marketing communication is used by the liberty travel agency because it is not by any chance affected by noise evident in the interactive marketing communication model (IMCM). IMCM allows creation and sending of messages through different channels like newspapers, television, radio or sales person; the message is prone to noise (Belch and Belch 2004). The noise might include a conflicting message from competitors or inconsistency of the brand and broken promises from the firm, integrated marketing is secured from all these. References Belch, G.E., and Belch, M.A., 2004. Advertising and Promotion: An Integrated Marketing Communications Perspective,(6 Th. New York: NY: McGraw-Hill. Bitner, M.J., and Booms, B.H., 2012. Trends in travel and tourism marketing: The changing structure of distribution channels. Journal of travel research, 20(4), pp.39-44. Bitner, M.J., 2013. Servicescapes: The impact of physical surroundings on customers and employees. The Journal of Marketing, pp.57-71. Chivvis, "Consent to Monitor Electronic Communications of Employees as an Aspect of Liberty and Dignity: Looking to Europe." Fordham Intell. Prop. Media Ent. LJ 19 (2008): 799. Fach, W., 2000. The methodologies for innovation and improvement of services in tourism. Managing Service Quality: An International Journal, 10(6), pp.356-366. Grabowski, P. and Behrens, R.H., 2006. Provision of health information by the British travel agents. Tropical Medicine International Health, 1(5), pp.730-732. Kaynama, S.A. and Black, C.I., 2010. A proposal to assess the service quality of online travel agencies: An exploratory study. Journal of professional services marketing, 21(1), pp.63-88. Miller, J.L., Craighead, and Karwan, 2000. Service recovery: a framework and empirical investigation. Journal of operations Management, 18(4), pp.387-400. Porter, M.E., 2016. What is strategy?. Published November. Schaefer, K. and Ennew, C., 2005. The impact of perceived justice on consumers' emotional responses to service complaint experiences. Journal of Services Marketing, 19(5), pp.261-270. Schultz, D.E., 2012. Integrated marketing communication. Journal of Promotional Management, 1(1), pp.99-104.
Subscribe to:
Posts (Atom)